đ What makes Gifts Personal ? The Magic Behind Customization
When we all go shopping to stores or online searching for gifts for our loved ones, we see shelves filled with mass produced - one for all products.
With this type of retail business model â products will be functional, will appeal to people but they not personal.
Gifts / products can however be A. Functional and B. Personal. Â
This is where personalized gifts comes on.
These gifts are unique, they are custom made orders, made for the gift recipient in mind and from a gift giver who knows the gift recipient well and knows what will make them happy.
The stars just align with this process for a very satisfying gifting process for the gift recipient and gift giver.
In essence Heart is then part of the gifting process as it is so personal.Â
Personalization transforms the gift for the persons loved one into a gift with meaning, into a gift that is memorable and a keepsake for the gift recipient.
At Cloncaia, we help customers create one of a kind gifts for their loved ones for birthdays, Christmas, mothers days etc.
We help design custom gifts for Grandmas, Grandpas, Moms, Dads, families, couples, friends etc.
We know what makes gifts truly personal we will explain here and also explain what the data tells us.
So make makes gifts truly Personal ? and therefore truly unique.
Custom Made
The most personal of all gifts are those that are made just for the recipient in mind.
The gift giver knows their Mom, Dad etc. They know what makes them tick. They know what makes them happy.
We have had this time and time again where a customer tells us their Dad was not fussed about getting a fatherâs day present, but then they really loved the personalized gift they got.Â
The reason is the Dads got a personal gift just for them from their daughters, so they had a lot more meaning & were precious to them.
In essence the Dads perceived them as valuable and not just functional gifts / products.
Research has shown which was reported by the Conversation Ă nd published on Taylor Francis Online from april 2008, with the authors and source specified on the article, that gift recipients are more likely to take care of them. The reason is the gift recipient perceives a lot more value in them over a generic mass produced gift. Â
The magic is in the personal touch.
We had one customer who customized a keychain for her Dad with a very important message for him as he was recovering from an illness and the customer told us he loves us and keeps it with him everywhere. Here is an example of a customizable keychain :Â
This is the power of the personal.
Vicarious Pride
One of the things we love about the personalized gifts business is it obviously involves people, gifting like this is full of positivity, but it involves the emotional connection between the gift giver and gift recipient.
Gift recipients know this when they get the gifts which are custom made just for them.
So they feel the love in essence.
They feel the connection with the gift recipient.
We know from research from Em Lyon business school that personalized gifts generate a specific emotional response in gift recipients known as Vicarious Pride.
In essence the gift recipient is feeling the love. They are feeling & knowing their loved one has been thoughtful, wants them to be happy etc. So not only is the gift giver happy, they went to the effort of giving a personalized gift but the gift recipient is also prideful of their loved one for exchanging a gift in this way.
The gift giver and gift recipient are bound by this process emotionally which we love.
Thoughtfulness & Effort
Customers buy personalized gifts as they want the personal when gifting.
Gifts that are truly personal are thoughtful.
The recipient knows the gift giver has put the thought in, the effort, and this makes all the difference which creates feelings of appreciation in the gift giver.
The gift giver knows its heartfelt in essence.
It tells a Story
Gifts that are memorable, that pull those emotional strings are gifts that tell a story.
The story could a photo on a mug, a heartfelt written message on a personalized necklace etc.
It brings us back to the people ie the gift recipient and gift giver.
A personal gift reflects the bond between the gift giver, gift recipient â the shared experience.
Cloncaia BioÂ
At Cloncaia we turn everyday objects into meaningful, personalized gifts for family members, friends and for any loved one of our customer. Our motto is ''show the love'' so we apply this to the products creation process by turning Photos, Names, Custom Messages, Portrait drawings into gifts with heart & style for our customers.Â
Author: Roger J. is the author of this blog and founder of Cloncaia. He believes the best gifts come form the heart and which pack an emotional punch. At Cloncaia we are inspired to create gifts that have meaning and make our customers happy.Â
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Important Note :Â
At Cloncaia, we are an ethical company and have clear shipping, return, refund policies. Our designers and production team have many years of experience, act professionally and with care when custom designing and fulfilling orders.
Privacy & Photo Safety
At Cloncaia, customer photos and personalization details are used only to create custom orders. Images are handled securely, never reused for marketing, and shared only with our trusted production partners to fulfill your order. Further detail is on privacy policy page.
We can be contacted on support@cloncaia.com
Feel free to contact us anytime. We're happy to talk about Personalized Gifts and answer any questions to help you find the right one.
Written by Cloncaia â creators of custom gifts for heartfelt moments
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