How Do I Choose the Right Gift ? ( With Data )
The gift giving process even with an ocean of gifts on the market is not a simple exercise.
It can be like looking for a needle in a haystack!.
How do I choose the right gift ? for a Mom, Dad, Sister, Girlfriend, Grandpa etc. is a question our customers have asked us.
The right gift! means a gift that has value, emotional value, and it's not just about price, quality, functionality.
Shopping can actually be a source of stress.
Businesswire have reported that 64.2% of Americans report they need help when it comes to gifting for a holiday. That’s a high number.
The survey findings disclosed that when buying gifts – peoples top concern was buying the ‘’right’’ gift for their recipient, with 45.4% reported this to be very challenging.
We hear this from customers and the market data bears this out.
So here's a guide to help you pick the right gift every time.
Know Your Audience ie the Gift Recipient
The simple part is the who :
Some of this will sound obvious but if you choose a gift you will look, there is no guarantee the recipient will like it.
What makes them tick ?
Lets say a Mom and a Dad then for example.
Is the Mom into home décor ? Would she then value a custom canvas print with a photo of her and her daughter / son etc.
Is the Dad into golf ? would a custom golf towel then with his Name ? or a custom message ? be meaningful.
Then would a Grandma like a custom mug which has been customized with her grandkids art drawing, which has been printed to the mug from a photo of the kids art the customer took ?.
These are highly personal gifts and they have emotional value.
Can you get gift that will have meaning to them, can match their likes, hobbies, passion perhaps – they answer is yes. The creation part of the gift buying process can be done in the mind by the person who is the customer and knows them best.
Gifts that reflect interests, a persons personality will be more valued by the recipient.
Tip: Write down 3 things they love. Then search for gifts that personalize or enhance those themes.
Match the Gift to the Moment
What is the occasion you are buying the gift for ?
Is it fathers day ?
Is it a birthday ?
Is it valentines day ?
Etc.
Thinking about the recipient is number 1 but this is number 2.
An anniversary gift or a mother’s day gift should feel emotional and long lasting while a birthday gift for someone could be more playful.
With personalized gifts, you can match perfectly getting a gift that matches the specific recipient like a Dad to the specific occasion like fathers day. A simple customized mug with a custom message or a photo on the mug and with a message for fathers day can do just this.
Here are some occasion ideas :
Weddings : Custom Name Designs, Custom Named Robes, Champagne Glasses personalized
Mother’s Day : Custom Photo Gifts, Personalized Jewelry etc.
Valentines Day : Custom Star Maps, Custom Portraits which are fun
Make it Personal ( Literally)
Giving loved ones personal gifts, gifts made just for them, which are unique, thoughtful etc. create a much longer lasting impression and indeed use-value than generic gifts.
Once the gift is made personal, has the functionality – it will be a gift that is appreciated by the gift giver. Generic gifts just can’t do this.
Adding a Name, a Photo, a Custom Message transforms an item into an emotionally valuable gift. It is practicality with customization.
By gifting someone a gift you are celebrating them and there is no better way to create an emotional impact when gifting than with personalized gifts.
This has been backed up by research and data findings also. Mskinsey reports 71% of consumers expect personalization. Also 76% feel frustrated when this doesn’t happen.
Set A Budget
Once you set a budget, you can search for one gift that meets the budget or even better, two gifts that meets the budget.
We all like surprises. You can get cost efficient items with personalized gifts like a custom keychain for a Dad for example together with a mug gift for the Dad on father’s day for example.
Final Thoughts: Gifting With Heart
Choosing the right gift is about knowing the person once you go with the heart you won’t go wrong.
A recipient will feel appreciated, thankful and loved once the gift is made personal to them. It has emotional resonance for them.
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Written by Cloncaia, a personalized gifts store helping families celebrate meaningful moments and providing heartfelt gifts.
Cloncaia is an online store helping families or friends create heartfelt memories with personalized gifts. Every item is made-to-order and crafted with care.