Why Customers Love Personalized Gifts — And What the Data Says
Here at Cloncaia we have first hand experience why people love personalized gifts. We have helped many customers create gifts that have meaning, that have heart in essence which celebrate the gift recipient and the occasion.
As this is practical experience though we love delving into what the research says about this topic also.
We believe people want brands to be personal, they are fed up with generic faceless organizations selling them products. Personalized gifts help create deeper emotional connections and this is supported by consumer behaviour data.
We are bamboozled in daily life with companies selling their products to us.
The process can feel tiresome and it is impersonal.
We want the personal. We want genuine interactions.
We want a bit of depth in essence.
Mass produced goods are just that ie impersonal.
But personalized gifts are all about the people, have emotional resonance so leave an impression. This could be a custom necklace, a framed family photo / custom canvas print, a custom keyring for a Dad with a message of love from his daughter inscribed to the necklace.
Personalized gifts work for the same reason Gift Cards work – it is about the Message / words / sentiment of the gift giver and with products, then yes they have to be functional and well made too.
Around here at Cloncaia we say – show the love – and this exactly is what is happening in the personalized gifts giving exchange process.
Let’s dive into why personalized gifts are so loved—and what the data says about their growing popularity.
The have Emotional Power
Giving a gift to a loved one for a special day is an emotional enterprise.
Its personal.
It’s a personal experience too.
We know from Insider that 71% of consumers feel frustrated when the shopping experience itself is impersonal.
70% of millennials get frustrated being emailed by brands with irrelevant emails.
Deloitte report that as high as 80% of consumers will buy from a brand offering personalized experiences.
Consumers want the real in essence, they are fed up of meaningless purchases and sales pitches.
When a daughter gives her Dad who may not want a gift at all, an personalized gift that has emotional resonance for him he will change his tune not wanting anything for his birthday pretty quick. We have since this time and time again where customers tell us their Dads or Grandpas said they wanted nothing for their birthdays but then loved their gifts we designed for them. The reason is they are personal to them and custom made.
They have in essence emotional resonance and emotional power.
We know the personalized gifts overall market is booming. PR Newswire reported global sales 25.8$ billion is expected to grow to 43.3$ billion by 2027.
Custom Made
Personalized gifts are valuable gifts as they are about the individual recipient.
They are not mass produced.
They are custom made.
The gift giver has to think about what type of product and then message do they want to convey with the gift and what is the occasion.
Great for Occasions
Personalized gifts word for any occasion.
- Mothers Days
- Fathers Days
- Birthdays
- Anniversaries
- Weddings
- 4th of July Celebrations
- Christmas
- Halloween
They work for each of the yearly calendars occasions.
For birthdays custom mugs, name necklaces, custom canvas prints can be made etc. to celebrate the occasion.
For weddings customers can get custom photo albums, custom robes, custom champagne glasses, engraved cutting boards etc.
The gifts honour the person but also the occasion.
The Gift Giver
When the gift giver is choosing a personalized gift they are being thoughtful, the effort is going into the process, they obviously want the gift receiver to be happy and giving with this intention makes the act of giving more meaningful in essence.
Giving a pair of socks might be functional and useful but giving a custom made mug for a Grandpa with a special message of love or a custom photo album etc. is a lot more satisfying for the gift giver as they are adding value to the experience and showing the love in essence.
See Our :
Author Bio:
Our team here at Cloncaia have years of experience in the personalized gifts industry. We love using our creativity, professionalism, craftmanship and forging ahead applying care into the gifts we make. Our design experts and craftsmen take their craft seriously and we combining elegant personalization with durable materials. Trusted by happy customers, we believe every gift should feel and make people happy.
Email : support@cloncaia.com
Author: Roger J., Gift Personalization Expert at Cloncaia
Roger has over 4 years of experience crafting personalized gifts that capture meaningful moments. At Cloncaia, he helps customers design custom keepsakes that celebrate every kind of relationship.
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