How Custom Gifts Are Changing the Gifting Industry

As time does not stand still the retail industry like many other industries will be touched by significant technological advancements.

Here is our take at Cloncaia, personalized gifts specialists, how the custom gifts industry is evolving. 

The custom gifting industry is changing at a rapid pace and growth forecasts are positive and this is our take on it from the perspective as operators in the personalized gifts space. 

Technology is driving the future but once it is mixed with human creativity, human emotions - it can be a powerful combination and ultimately good for consumers who want meaningful gifts which are not mass produced, in our opinion. 

Markets research future reported that the Global Personalized Gifts market in 2023 was valued at $30,754.10 million and with a projected growth figure to reach $53,948.50 by 20232.

The market for customized gifts which includes photo personalization, embroidery personalization is set to grown to $13,011.27 million by 2027 reported in Yahoo Finance. 

Not only is technology advancing and changing but customers expectations are also changing.

From our experience and observations customers want more personalized experiences, they want easy shopping journeys, they want authentic connections – yes even with brands.

Technology is fabulous but us humans and all our relationships with our loved ones are all very individual. 

We believe here at Cloncaia consumers more & more want the real. The real is genuine interactions, genuine connections with people but also with brands. They have so many companies selling to them, so many advertisements daily, they have sophisticated antenna now to spot the genuine, to spot brands with heart. 

Custom gifts can be customized with Photos, Names, Written Messages.

We customize gifts with : 

• Names (First names, surnames, nicknames, initials)
• Dates (Birthdates, anniversaries, milestones, etc.)
• Custom Messages 
• Photos (Personal photos, family images, pets, drawings)

At Cloncaia we believe our customers want meaningful, thoughtful gifts which makes them feel good and also makes their loved ones feel appreciated and loved when they receive them.

Custom Gifts Made to Order  - V – Mass Produced

Mckinsey published the Next In Personalization 2021 report which makes for interesting reading.

It indicated brands that showed customer intimacy got better revenue results.

Customers want the personal touch.

71% of consumers want companies to provide personalized interactions and 76% get frustrated when this doesn’t happen we have read from survey results. 

Customer loyalty has to be earning and consumers shopping behaviour will change rapidly if they are not satisfied as it should be. 

Gift giving is an age old tradition. It's above giving, receiving, expressing love, appreciation and celebrating a loved one. Our customers want unique, tailored made customized gifts – these are gifts that tell a story. 

Gifts with heart in essence. 

Twilio segment report 2023 on the state of personalization indicated that 62% of business leaders improved customer retention as a consequence of personalization efforts. 

Gen Z are digital natives as we know. They grew up with smart phones and tablets. Gen Z increasingly want more personalized experiences and genuine interactions.

Emotional Connection Power

Customization in gifting taps into emotions.

It is about the people we always say here at Cloncaia.

Our customers buy personalized gifts from us as they are driven by the emotional connection links with the gift recipient in their life and it is a marvellous thing.

They want the recipient to feel appreciated, to feel loved. 

Many of our customers tell us the men in their life did not want any gift for their birthday but then had a 360 change of mind once they received a personalized gift.

The reason is the gift was meaningful. It hit the emotional trigger buttons. Like a customer told us her Dad was not fussed about getting a birthday gift but then loved his custom canvas print with an image of him and his daughter printed on it. 

We know custom gifts and have a positive effect on the relationship between the gift giver and gift receiver, general feelings of appreciation and can increase self esteem from research at Psychology and Marketing.

At Cloncaia we turn everyday objects into meaningful, custom gifts.

Author: Roger J. Founder of Cloncaia - I believe the best gifts come from the heart & pack an emotional punch. For 5+ years I've helped customers create custom gifts for their loved ones that make them happy.