Personalized vs. Generic Gifts: Which One Leaves a Lasting Impression?
To use some bible terms give, and it will be given to you. It is more blessed than to receive.
Anyhow giving any gift to a loved one is good, whether it’s a personalized or a generic gift.
Personalized gifts have more of a bang in terms of the emotional impact and there are so may product options now, it gives alot of options for customers.
These gifts go deeper than the ‘Happy Mothers Day Mom’ mug one of all generic style present giving.
Emotional Impact of Personalized Gifts
A personalized gift says in emotional terms – I see you, I know you, I love and appreciate you. You want them to be happy so have gone the extra mile. .
They celebrate the emotional connection between the gift receiver and giver.
Its all about the bond.
Lets face it, life is short, show the love we say. Sometimes it’s easier to say on gifts what you want to say in person also like to a Dad say. The emotional message on the gift can do the work for you. Money may not solve all problems but it’ll definitely resolve some!!.
Generic Gifts
Generic gifts are one for all gifts. They are for all Moms, Dads, Sisters or whoever the gift is for.
They are convenient but forgettable.
They are practical but have no or very little emotional weight as the business model is mass production.
Heres an example :
Heres an example of a personalized gift :
Why Personalized Gifts stand out
The purpose of gift giving is you want the recipient to feel valued, to feel happy and to know you love them.
Personalized gifts show you have put the time in to go the extra mile.
Customers have thought about something specific to their loved them and got them a gift for this.
A Grandpa you’re the Best gift text has some use value, but what Grandpa wants is to see a gift from his grandkids with their names, photos, drawings, something that shows or reflects the connection between the Granpa and the Grandkid.
This could as simple as a canvas print of a photo of the Grandpa and a Grandkid. An important memory that should live on the gift for all to see.
Personalized gifts are more exclusive and unique.
They make the person giving the gift look better.
They can remind people of a special moment in their lives.
Many times we have been given gifts, we were happy to received them, but knew when looking at them, we wouldn’t use them for very long.
They are good but not great and didn’t make us smile every time we saw them.
Personalized gifts can do this.
Many times we have go to the mall etc. and thought ‘I don’t know what to get’ – well personalized gifts can solve this. Once the store has a big catalogue, with different price options then the customer will have a big choice. Customers can preview their order before they buy so they will know what to expect and if the gift recipient will like they gift as they will know them best.
A simple generic mug gift can be easy to discard. But a gift with a photo of a happy memory or happy photo has long standing value. It could be an inside joke in text form maybe, or dates like a date of birth, or birthday etc.
Best Personalized Gifts Ideas :
Photo Gifts
Custom Jewellery
Customized Apparel
Engraved Home Décor
Personalized Tote Bags, Wallets, Cosmetic Bags etc.
Conclusion
Generic gifts have use value for customers. We buy them ourselves.
But if you are looking for a gift which will leave a lasting impression, has a lot greater chance to be enjoyed long term, will celebrate the emotional connection between the two of you then personalized gifts are they way to go.
Show the love, make it heartfelt we say and celebrate that bond.