Why Personalized Gifts Foster Stronger Customer Loyalty (Case Study + Data)
Shoppers want options.
We believe they also want meaning ie meaningful gifts, not just the black socks for Dad for the 10th father's day gift.
Trust in personal relationships has to be earned. Trust for brands also has to be hearing. Loyalty is not free.
To create meaningful gifts personalization is needed and demanded by the market. Giving customers unique, well-made gifts, which are truly personalized – not only keep the recipients of the gifts happy but increase customer loyalty to the brand.
We have seen at Cloncaia how a single order can transform into multiple purchases. Let’s look at how it works, backed by real data and a customer case study.
Why Personalized Gifts Matter
We believe they matter because people matter.
Personalized gifs are about the giver and receiver’s relationship.
Customers don’t want just a functional product, they want to give the gift recipient an experience, they want in essence an emotional connection or a celebration of the person. They want emotional depth infused into gift giving.
And this is exactly what personalized gifts deliver.
Here’s why personalization is such a strong loyalty driver
We know from research conducted by Epilson that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. The report showed how personalization efforts help enhance relationships with consumers for the brand. This is turn helps with customer loyalty. You can see this research here.
“Digital transformation is no longer optional. It is required for brands to improve customer experiences and remain competitive. The research findings are further evidence that bringing together customer intelligence and customer experience to drive personalization has a direct impact on a brand’s bottom line,” shared Mabley
Research has found that companies that excel at personalization create 40% more revenue and 71% of consumers expect this service from companies. We can see this from Mckinsey.
Interestingly research has shown that 83%% of consumers still say they completely or somewhat trust the recommendations of friends and family. You can see this here.
In this digital world the old habits of word of mouth still matter immensely.
❤️ Case Study: The Power of One Personalized Necklace
In March last, our customer Shannon ordered our Personalized Cat Portrait Necklace.
She uploaded a photo of her late cat Frank and wanted a necklace with a portrait of Frank to keep close to her. Our designers got to work, bringing the photo image with life by designing an image of Frank which brought out his personality and likeness.
We got a message from Shannon a week later :
‘’I love the design, thank you so much. It looks just like him’’.
Then 3 months later she decided to get a portrait image of Frank on a canvas print and she got a fathers day personalized gift of customized golf balls. She appreciated our work and we were very happy to serve her.
We like to think as Shannon got meaningful gifts, something that means something to her, the fact she was happy with our end product, means she will remember us when a friend asks her what to get a loved one or if she wants to get a gift again.
In essence a loyalty loop is created and we turn Shannon to a fan. We have to honor this deal and at the next purchase, satisfy the customer each time and this is the loyalty loop which goes both ways.
Final Thoughts
At Cloncaia, we believe gifts should mean something. Every personalized item we create is a chance to build a deeper connection—not just between the customer and the recipient, but between the customer and our brand.
See Our :
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Author Bio:
Our team here at Cloncaia have years of experience in the personalized gifts industry. We love using our creativity, professionalism, craftmanship and forging ahead applying care into the gifts we make. Our design experts and craftsmen take their craft seriously and we combining elegant personalization with durable materials. Trusted by happy customers, we believe every gift should feel and make people happy.
support@cloncaia.com
Author: Roger J., Gift Personalization Expert at Cloncaia
Roger has over 4 years of experience crafting personalized gifts that capture meaningful moments. At Cloncaia, he helps customers design custom keepsakes that celebrate every kind of relationship.