🎁 2025 Personalized Gift Trends: What’s Shaping the Future of Gifting in the U.S.
The personalized gifts market in the US & worldwide is flying along nicely.
A report has been published by GlobalNewswire which makes for some interesting reading. They report an expected market growth increase from 9.69 billion in 2024 to 14.56 billion $ by 2030.
And we know from experience and the data is clear - the Millennials and Gen Zs who will run the world one day are leading the way in the personalized gifts market space.
Here we look at top trends for 2025.
Regional US Trends
In the Northeast, urban population centers like New York and Boston consumers are looking for premium, artisanal, and sustainable personalized products, often tied to events like weddings and corporate gifting.
The southern states favor personalized milestone gifts like monogrammed décor and engraved items. There is an emphasis on family traditions.
Our customers love engraved jewelry. It is highly personalized, has so much meaning and can be gifts with such heart.
In the Midwest customers want favor practicality and affordability. There is an emphasis on value driven items like embroidered apparel and customized kitchenware.
In the west, eco-conscious, tech savy consumers are seeking sustainable gifts and culturally specific items.
In the southwest they are seeking customized outdoor great, leather goods, travel items,
Millennials / Gen Z's & Personalized Gifts
The millennials and Gen Z folk among us favor personalized gifts over generic gifts due to the fact they value meaningful connections and thoughtfulness.
This report is so interesting.
They want to keep it real.
Millennials and Gen Z folk like their individuality, style and know their values.
In this digital age, Millennials and Gen Z's are attuned to the value of deep bonds between them and their loved ones. Its good for wellbeing, its good for mental health too.
They can see in this digital, busy, sometimes crazy world the value of their relationships that emotionally prosper them.
We have alot of faith in these age groups we have to say for all our futures.
A survey of 2,000 adults done by OnePoll from 2023 showed 62% of Millennials and 59% of Gen Z prefer physical cards and 55% of all respondents favored personalized messages. You can see more detail of this survey here.
The trends showed that 70% of recipients valuing personalized gifts as they reflect deep bonds.
Popular personalized items included jewelry, clothing, greeting cards, and artwork.
Trends in Seasonal and Event-Based Gifting
Gifting our loved ones has long held its place as culturally significant touchpoints in peoples lives.
This is part of the fabric of our society where the act of giving and receiving comes alive in the form of gifts at Christmas, Valentine’s Day, Father’s Day, Mother’s Day, Thanksgiving etc.
The research shows that people value the emotional side of gifts over their bottom line monetary worth.
We find all this data so encouraging to see for society.
They want depth, emotional bonds deepening, they want the real.
Seasonal occasions like Easter, like Halloween – they want the personal touch to form part of gifts, as they know the recipients will appreciate them more and feel the love basically.
The same is true for gifts for life events like graduations, weddings, baby showers – people want the person touch again, it’s more sentimental, it celebrates and honors the moment more.
There is desire amongst the millennials to forge lasting memories and have stronger personal connections, possibly as we spend so much time on tech nowadays.
Females Lead in Personalized Gifting
It is clear from the data females across the board prefer personal gifts, which are thoughtful and show the effort was made.
A customized gift shows that time and effort were put into choosing something special for occasions like birthdays, anniversaries, and holidays.
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Author Bio:
Our team here at Cloncaia have years of experience in the personalized gifts industry. We love using our creativity, professionalism, craftmanship and forging ahead applying care into the gifts we make. Our design experts and craftsmen take their craft seriously and we combining elegant personalization with durable materials. Trusted by happy customers, we believe every gift should feel and make people happy.
support@cloncaia.com
Author: Roger J., Gift Personalization Expert at Cloncaia
Roger has over 4 years of experience crafting personalized gifts that capture meaningful moments. At Cloncaia, he helps customers design custom keepsakes that celebrate every kind of relationship.